Yes, she can.
A point in time where opinions and remarks can get easily twisted, and where social judgments can be made to sway in favor of viewer-ships for mainstream media houses; this, probably is one of the most touchy topics of the present age; second only to those on the grounds of theology, perhaps. The question that I would like to pose is not on who’s getting it right and who’s not; but, rather on the very question on the idea of the ‘equality of sexes‘, for, I find that it lacks a sense of conviction and a direction as far as gender equality is concerned. In most debates and discussions on the acts of sexist views and on the grounds of equality we find individuals fighting it out to make themselves heard and mixing up the discussions with their personal emotions of hurt or despair rather than highlighting as to what the course of action needs to be.
My question is rather very simple, and straight forward. Equality literally translates to ‘the state of being equal, especially in status, rights, or opportunities’; this is what Google had to say and, I believe it has a point there. Ironically, I feel that this is not the case when it comes to gender perhaps. Why? I’ll quote a small instance for example, to validate my point. In every hostage crisis that takes place, what do you think is the first demand put forth by authorities to strike a common ground? Does this ring a bell? As always, the demand would be to first let go of the women and children who are held captive. But, why ‘women and children‘? Why not men and children for a change? I mean, Isn’t that the very essence of equality, as to what Google teaches us? Isn’t this pure broad day light discrimination on the grounds of the sex to which one belongs to? In literal terms, yes (mind you, I said literal). The argument that would be posed immediately by those opposed to this would be the fact that, men are physically and mentally more prepared to handle the trauma that would unfold in such crises than women are. The counter argument that I would like to pose in response to this would then be on the question of the demand for reservations for women in the armed services of this country where, the argument raised by the same individuals revolve around the lines that women are in no way subordinate to men in terms of carrying out tasks which is demanded of them. This can be in all terms treated as hypocrisy, none the less. Such double standards do not go hand in hand, if a consensus has to be attained.
The ad that you’ve seen above was part of Del Monte Ketchup’s 1953′s ad campaign. The gist of the campaign was to highlight the fact that their new bottle of ketchup’s were far easier to open up as in comparison to the conventional ones at the time. This had invoked a lot of hysteria at that time (as what sources from the internet points out) stating that theirs was a campaign of sexist vandalism. Agreed. But, not during the 50’s perhaps. I would agree to this notion if this ad had been released in the present times, where women are more well versed with opening a bottle of beer with their bear teeth than men are, which is a good sign (mind you, on the context of opening a bottle, not turning alcoholic ). The point I wish to make over here is that times are changing, and fast. But, so needs the quality of arguments. Acts such as undermining the achievements of Dr. Matt Taylor, the brainchild behind the Rosetta mission and the scornful media outrage and spats against him for wearing an offensive t-shirt are not worth appreciative. These can be bluntly stated as shout outs for garnering attention by isolated so called ‘feminists’ who portray themselves as advocates of female rights who wished to be heard and those who later joined the chorus and later on promoted by media houses owing to its ‘trending’ status.
Social injustice exists. I have never said no to that. I have not touched the topics of rape, molestation and other forms of injustice that is predominant against women, especially in India, and those that needs to be addressed in the strictest of means. The idea that I would like to garner here is to put an end to using equality of the sexes as a mere excuse and as a tool to gain mileage in arguments. Be it political or personal.
– Mind you.